New ROUTE 66 Style Guide 2016-17

New ROUTE 66 Style Guide 2016-17

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It is with great excitement that we can present you today with the brand new ROUTE 66 Style Guide 2016-17. We had so much enthusiastic response on our previous Style Guide, that we tasked ourselves to come up with an even better one. We made the following improvements: 1. Revised the chapters to become more understandable and thematic. 2. Added …

Tempting Brands at Brand Licensing Europe

20 years of ROUTE 66 sunglasses in Germany

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Primetta is working on the 20th collection of ROUTE 66 sunglasses in Germany and has received the ROUTE 66 Honorary Award for being such a longstanding and successful ROUTE 66 Licensee. The ROUTE 66 sunglasses are sold in virtually all gas stations in Germany and airports. Year after year, the ROUTE 66 sunglasses provide stable and good results for Primetta, which is why …

Tempting Brands at Brand Licensing Europe

안녕하세요 한국 !

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Tempting Brands AG and SUNGYOON PNP have partnered to to market the ROUTE 66 brand in South Korea. With longstanding experience in the South Korean market, PNP is best positioned to launch the ROUTE 66 brand in South Korea, a country with strong appetite for American brands. About SUNGYOON PNP SUNGYOON PNP is a young, energetic and passionate team, with …

Tempting Brands at Brand Licensing Europe

And the award for Best Licensee 2014 goes to…

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… SILAG Handel AG! After having released an avalanche of products SILAG Handel AG deserved the title 2014 Best Licensee for ROUTE 66. And with more and more product releases in the pipeline it will be tough to take the title from them in 2015. On the left Mr T. Becker of SILAG Handel AG, and on the right Mrs …

Representation in the Nordics, Central and Eastern Europe

Representation in the Nordics, Central and Eastern Europe

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Tempting Brands AG and Plus Licens have entered into a partnership to market the ROUTE 66 brand in Nordic, Central and Eastern Europe (including Russia). About Plus Licens While character licensing as such goes back to the late 19th century, the modern licensing industry began to form in the 1970s and 1980s. Plus Licens was founded in 1977 to meet …

हेलो इंडिया!

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Tempting Brands AG and Bradford License India partner to market the ROUTE 66 brand in India. ROUTE 66 is the Classic, Vintage yet Timeless and truly American brand which epitomizes the spirit of freedom, hope and adventure. It is the brand with the world renowned shield which was first commercially used in 1978 for motor clothes and accessories. Since 1978, …

Tempting Brands at Brand Licensing Europe

Brand Licensing Europe 2014

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Tempting Brands AG will participate at the 16th edition of Brand Licensing Europe Show (BLE) in London. The 30 m2 booth is entirely branded ROUTE 66. The BLE takes place from October 7 to 9, 2014. For meeting inquiries, please contact us at info@route66.tm. About Brand Licensing Europe Brand Licensing Europe is the must attend event in the licensing calendar …