Tempting Brands AG and Bradford License India partner to market the ROUTE 66 brand in India.
ROUTE 66 is the Classic, Vintage yet Timeless and truly American brand which epitomizes the spirit of freedom, hope and adventure. It is the brand with the world renowned shield which was first commercially used in 1978 for motor clothes and accessories.
Since 1978, the brand has been extended in categories such as apparel, bags, footwear, fragrances, greeting cards, headwear, motor helmets, posters, software, stationery, suitcases, sunglasses and wallets. Its distribution footprint has increased to thousands of retail outlets and 110 countries worldwide.
ROUTE 66 is now entering the Indian market with its unique proposition. The brand offers an exhaustive Style Guide and an expanding artwork collection with images, artwork, buttons, zippers, pullers, labels and point of sale material. This helps licensees to quickly and professionally translate the brand values into unique and fashion forward products. Season after season.
About Bradford License India
Bradford License India is India’s first complete licensing solution provider formed with the objective to increase awareness and support the growth of licensing in the country. Being a part of both Bradford Licensing LLC and Franchise India Group, it brings the expertise of over 25 years in the licensing industry and over 12 years within India in marketing, events, brand development, opportunity identification, business matching and consulting.