06/10/2025
Celebrate 100 Years of ROUTE 66 with our Limited Edition Style Guide at BLE 2025
At this year’s Brand Licensing Europe, we proudly presented our Limited Edition Route 66 Style Guide – a tribute to 100 years of the world’s most legendary highway.
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This anniversary edition embodies everything Route 66 stands for: freedom, creativity, and the timeless spirit of the open road. The new Style Guide combines classic elements with a contemporary look, bringing the brand’s unique aesthetic to life through fresh, modern designs.
It remains true to the heritage and character of Route 66 while offering new inspiration for future licensing opportunities and creative collaborations. Every page reflects our passion for preserving tradition while moving innovation forward – a bridge between the legacy of past decades and the energy of today.
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The positive feedback from our visitors and partners was overwhelming, showing that the fascination of this iconic brand continues to inspire. Presenting this milestone at BLE 2025 was more than just a success for us – it was a moment of pride, inspiration, and connection that made this year’s show truly special.