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Technologies that put a smile on your face.

 
Deep Learning is changing our everyday lives and is one of the driving technologies behind autonomous driving. Please join us on this incredibly exciting journey!

Brand Positioning: for the technology savvy. The quality of iPhone, the freedom of Android.
Primary target group: smartphone users.

 

General Magic Magic Earth

3D Maps

The world isn’t flat.
So why are most maps?

Satellite Maps

Up to 3 inch accuracy.
Yes, 7.5 centimeter!

Turn-by-turn navigation

Optimised for car,
pedestrian and bicycle.

Transit

Public Transportation
for the 70% of us who use multiple
ways of getting around our city.

HD Traffic

Reliable and super accurate traffic that
simply works.

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Offline Maps

Download only the region that you need. Or your entire country. Free and without giving up your privacy.

3D Touch

With peek and pop you find your way faster than ever before

Support for Apple Watch

The fastest way to start a trip.
An elegant way to receive instructions.

Totally Responsive

It is available for free for both iOS and Android. It works wonderfully.

Elevation

Zoom, tap and pan the interactive Elevation chart to focus on various points of your route.

3D Maps

The world isn’t flat. So why are most maps?

Satellite Maps

Up to 3 inch accuracy. Yes, 7.5 centimeter!

Turn-by-turn navigation

Optimised for car, pedestrian and bicycle.

Transit

Public Transportation for the 70% of us who use multiple ways of getting around our city.

HD Traffic

Reliable and super accurate traffic that simply works.

Offline Maps

Download only the region that you need. Or your entire country. Free and without giving up your privacy.

3D Touch

With peek and pop you find your way faster than ever before

Support for Apple Watch

The fastest way to start a trip. An elegant way to receive instructions.

Totally Responsive

It is available for free for both iOS and Android. It works wonderfully.

Elevation

Zoom, tap and pan the interactive Elevation chart to focus on various points of your route.

Next Generation Software

At General Magic, we love to do things that seem to be impossible.
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General Magic Safety Lens

The world’s first Advanced Driver Assistance System for iPhone
Safety Lens is an Advanced Driver Assistance System (ADAS), developed to improve safe driving. For everyone who owns an iPhone and a car which doesn’t have ADAS built-in, Safety Lens offers the most cost-effective solution to enhance your safety. Safety Lens ADAS is designed to avoid collisions and accidents by offering alerts to potential problems.

General Magic Safety Lens

The world’s first Advanced Driver Assistance System for iPhone
Safety Lens is an Advanced Driver Assistance System (ADAS), developed to improve safe driving. For everyone who owns an iPhone and a car which doesn’t have ADAS built-in, Safety Lens offers the most cost-effective solution to enhance your safety. Safety Lens ADAS is designed to avoid collisions and accidents by offering alerts to potential problems.